Other

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Workshop

"Reaching new audiences with creative science communication"

When? 19.5.21 from 10:00 to 12:00

Where? Online on Zoom

Who? Science Communicator Philipp Schrögel

For whom? University students and employees, especially PhDs!

Science communication can cover a wide range of formats and tool, from evening lectures to science slam presentations, from YouTube videos to blogs. However, one central question is, which audiences are reached by science communication? Often, these are primarily the highly educated and socio-economical better off. In the workshop, we are going to discuss the audiences often excluded from science communication and the mechanisms behind that. Workshop participants are invited to discuss the concrete implications for their own field of research. One approach for a more diverse science communication could be creative and innovative formats. Various examples from the experience of the speaker are presented in the workshop together with short insights into evaluation data. In practical exercises, participants are challenged to come up with further creative ideas for science communication for different research areas and target groups. The overall goal of the workshop is to stimulate reflection on the reach and diversity of science communication activities, encourage to try innovative and creative approaches and provide some first initial ideas for own science communication activities especially within the context of Pint of Science (https://www.pintofscience.de/).

Philipp Schrögel is a science communication researcher and practitioner. He currently works at Heidelberg university as well as a science communication freelancer. His focus in both areas lies on creative and participatory forms of science communication – ranging from science slams to science comics or science street art. A central question to him is, how public engagement with science can reach people beyond the traditional educated classes.

To participate please write an email to press(at)cibss.uni-freiburg.de with your name and affiliation. The participation is free of charge.